Services
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MW Consulting provides a unique twist on product marketing and social media marketing to meet your company's goals and objectives be it: increased sales, customer retention, customer satisfaction, or improved brand/reputation. We act as a trusted party between you and or your market to ensure your product or service is positioned correctly and that the messaging aligns with and reaches your target market persona where they are - the Social Media world. Consulting can range from a monthly retainer to a one time project to a few hours a month of strategy and check in work, either way I’ll work with you to make sure your needs are met. Services include: Product Marketing Positioning Document - Work with Leadership Team to generate fresh and attention grabbing ideas to keep you in the limelight. Messaging Document - Scalable, high energy messaging to be used throughout the company. Persona Profiles - Identify key stakeholders & develop a 360 degree view of what is important to them. In Product Marketing terms, to 'Grok' them. "Grok means to understand so thoroughly that the observer becomes a part of the observed" - Wikipedia. Go-To-Market - Identify and project manage new or revised product launches. Sales Tools & Process Analysis - Analyze the buying process, persona, and buying criteria at each stage of the process to develop sales tools to meet criteria and move prospect further through the sales funnel.
Social Media Identify goals and objectives and why you want to get involved in social media. Social media can mean a lot of different things and there is no one size fits all approach. Social Media strategy - Analysis of objects and social media medians to meet them. Social Media Evangelist for your brand Manage, Monitor and Engage in Social Media/Internet Communities: • Blogs, message boards, email discussion groups, and live chats to generate exposure, opportunity and sales. • Develop methods for generating awareness through social media, online communities and community websites like Facebook and Twitter. • Identify opportunities and develop plans for implementing scalable social media programs. • Reporting and analysis on social media campaigns and programs to management and business units. Social Media product or service education
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