The New Social Product Marketing Discipline
“SELLING AND TELLING is defunct; gone forever. With the increase of consumer-generated media … consumers are showing a greater need for making connections with other people and brands.”-James R. Stengel, Global Marketing Officer for P&G
The future for the next generation enterprise is driven by a combination of both a careful product marketing strategy and social media outreach. Together, organizations can:
Attract more business and new clients,
Increase traffic to your website,
Strengthen brand loyalty and reduce churn,
Become a recognized authority in your field,
Develop untapped business relationships
Social networks have caused a fundamental shift in the way people interact with each other. More than 70% of Americans 15 - 34 actively using online social networks. - Fox Interactive Media
