About Me

Mike is a Product Marketing professional with a rich and broad experience in creating and managing marketing, sales, and product strategies for Fortune 500 and early stage internet and software companies. He has served as the Product Marketing lead for bleeding edge Internet software platforms and emerging technologies; creating or extending market categories and positioning companies as thought leaders with market leading solutions.

Specialties

Persona based product marketing methodology to align products with end consumers (B2C) or businesses (B2B).

Product Marketing / Product Strategy / Product Positioning & Messaging / Business Development / Business Strategy / Go-To-Market / Social Media Marketing / Sales

Web Platforms / Cloud Computing / SaaS / Unified Search / Web 2.0 (Mashups, social networking, social media, consumer generated media, blogs, wikis) Location Based Services / Ajax / Rich Internet Applications / Electronic Signatures

“Mike is highly motivated and extremely connected to the industry happening. He has an uncanny ability focus in on and deconstruct an emerging industry to identify patterns and opportunities. He is a valuable marketing asset, especially in emerging markets.” - John Crupi, CTO, JackBe

“Mike is an exceptional person whose work and dedication always proved valuable.” - Luis Derechin, CEO, JackBe

“Mike is a very talented prodct marketing manager. He is bright, enthusiastic and has a very keen sense for marketing to a connected population.” - Lark Dunham, Director, Product Development, NAVTEQ

“Mike is great at creating product pricing and packaging strategies which allowed DocuSign to better realize revenue in targeted segments. He was also able to help bridge the gap between sales, development, operations, and marketing, helping all teams react quickly to new 'go to market" activities. Mike is a good guy, an honest team player that always works with the best interest of the company in mind.” - Eric Wong, Marketing Manager, DocuSign, Inc.

“Mike is a bright, creative, product-oriented thinker. He is good with simplifying and explaining new concepts and product features, and enjoys working in fast paced business environments.” - Tom Gonser, Founder & Sr. VP Strategy at DocuSign, Inc.

“Mike is an intelligent and creative individual who is an asset to any team. Mike led our product repackaging effort, providing the vision and the go to market plans for a successful product launch. A team player and a pleasure to work with.” - John Coston, Director, Business Systems Integration, DocuSign, Inc.

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